July-August 2024 39
Media
In April it was reported that the Irish
Independent group (Mediahuis) was trying buy
the Journal.ie to bolster its presence in online
news. After its torpid response to AIB and Bank
of Ireland’s adventures, I wondered if the CCPC
was going to act based on its rules on mergers/
acquisitions and the need to avoid market
concentration. It’s now been confirmed that
the Journal.ie won’t be taking Mediahuis up on
their oer, which is good news for anyone who
believes a diverse media ecosystem is needed
for a democratic society and fears the growing
concentration of the media market.
Nevertheless, we can look at what the market
would have looked like had it gone ahead. This
merger would have been more than three times
the CCPC’s threshold for concern.
Would the CCPC have acted if the Journal had
accepted the oer? We’ll never know, but if the
mergers in the banking sector are anything to
go by, it probably would have taken the case-
by-case approach and thought…well the Irish
Times already has the Examiner.ie and
Breaking News.ie, so why not?
Cillian Doyle is a political economist and
policy advisor to Sinn Féin. The views
expressed are his own.
were rife, of lacking “sufficient
independence”. In 2019 a request from the
Irish Farmers Association to investigate the
alleged collusion that was claimed to be
occurring in the beef-processing sector,
which led to protests outside its Dublin HQ.
The CCPC would eventually investigate
allegations of anti-competitive behaviour
following complaints by the IFA, the Beef
Plan Movement and Independent Farmers of
Ireland. In 2020 it concluded that there was
“insucient evidence” to support these
claims.
Insurance
There’s long been criticism of its hands-o
approach to the insurance industry. In 2016
it launched an investigation but after two
years no final report or enforcement actions
had emerged, leading to strong criticism
from the Consumers Association of Ireland.
When it finally published its report in 2019
it yielded no results.
This spurred the European Commission
into action as it launched its own
investigation. The Commission appeared to
take a rather dim view of the CCPC’s work,
having previously noted in a 2017 report
that, over a ten-year period (2004-13), it
issued only one penalty decision. With a
rather withering remark, the report stated
that this meant “there is virtually no
enforcement of the EU competition rules”.
Banking
The Director of the CCPC Colm Kincaid said
in June that the “clock is ticking” for the Irish
banking and payments sector to “raise their
game on basic customer service” and he
has questioned why the Central Bank has to
get involved before senior management
even engage with complaints. The problem
is that this is a question he should himself
be well equipped to answer.
The CCPC seemed to ignore its rules on the
need to avoid market concentration last
year when it approved Bank of Ireland and
AIB’s purchase of the respective mortgage
books of KBC Bank and Ulster Bank in 2023.
Market concentration, according to the
CPCC rules, is measured using the
Herfindahl-Hirschman Index (“HHI”). The
HHI is calculated by squaring the market
share of each firm competing in a market
and then adding up the resulting numbers.
A score of 2,000 or above is considered a
highly concentrated market.
From a mergers and acquisitions (M&A)
perspective, in a highly concentrated
market, a post-merger “increase of less
than 150 is unlikely to cause concern”.
However, as we can see from Table 1, the
core five firms that were involved in the
mortgage market have reduced to just
three, meaning the HHI index jumped from
2,160 to 3,859.
The CCPC gave approval to both of these
M&As. Considering that former head of the
ECB, Mario Draghi, called the Irish banking
sector a “quasi monopoly” back in 2018,
what would he call it in 2024, when two
firms control 85% of the mortgage market?
To be fair to the CCPC it does state that
while “quantitative measures” are used
when analysing the potential eect on
competition, “Each proposed merger needs
to be assessed on its merits and in its own
particular circumstances”. Indeed.
Bank Market share
(Pre M&A)
Market share
(Post M&A)
AIB 31% 45%
Bank of Ireland 25% 40%
PTSB 15% 15%
Ulster 14% N/A
KBC 12% N/A
Others 3% 3%
HHI 2,160 3,859
Table 1: Irish mortgage market (HHI) pre/post M&A
Online media provider Market share Hypothetical
M&A
RTE News Online 24% 24%
Irish Times.ie/Examiner.ie/
Breaking News.ie
26% 26%
Journal.ie 16% N/A
Independent.ie 15% 31%
Mirror.ie 5% 5%
Others 14% 14%
HHI 1,954 2,434
Table 2. Irish online media market (HHI)
In business, standards
in public office,
consumer protection
(agriculture, insurance,
banking, media),
among others, the
regulators are typically
hands-off insiders
SIPO nd he Finncil Regulor: hnds-off