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    Documenting what’s left

    John Gibbons interviews Liam Lysaght, Director of the National Biodiversity Data Centre. Ireland’s largely dysfunctional relationship with its natural environment was neatly summed up by former Taoiseach, Bertie Ahern, when he moaned that his ill-fated Celtic Tiger was being stymied “because of swans, snails and the occasional person hanging out of a tree”. While the Ahern era was hardly a high watermark of environmental awareness and ecological literacy, one useful resource to emerge from this time was Ireland’s National Biodiversity Data Centre, which was established by the Heritage Council in 2007 and is funded by it and the Department of Arts, Heritage and the Gaeltacht. The Centre was set up to collate, manage, analyse and distribute data on Ireland’s biodiversity. Headed by Dr Liam Lysaght, the Centre is based in Waterford city. “We are trying to put in place systems to track changes in the countryside”, Lysaght told Village in a recent in-depth interview. “It’s about building the evidence base to support biodiversity policy”. It is, he adds, “quite remarkable that at the moment we don’t even know how many species of organisms we have in Ireland. We know of 31,000 (species) but it’s estimated the total is closer to 40,000, yet they remain to be discovered, so we’re trying to build knowledge on what species there are in Ireland, where they occur and how they are changing over time. That is absolutely vital to feed into policy development”. Biodiversity and nature conservation, he notes, are seen in Irish public life as a problem rather than an opportunity. Hence the decision by Heritage Minister, Heather Humphries, at the behest of the Irish Farmers Association, earlier this year to extend the hedge-cutting season.The ban is vital in protecting habitats during nesting and breeding season. Ireland’s hedgerows are among our few remaining semi-intact areas of biological diversity. This IFA-led and politically sanctioned incursion underlines the asymmetrical balance of power between those trying to defend Ireland’s imperilled wildlife and the well funded and politically connected lobby groups seeking to erode environmental safeguards at every turn. Lysaght is an advocate for education and enlightenment rather than conflict. “We have to counteract this view… people love getting out into the countryside, they love being out in the natural environment”. To coincide with the International Year of Biodiversity in 2010, the Centre pioneered an ongoing initiative called the Bio Blitz. This brings together groups of people to see how many species can be identified within a defined area. While the Bio Blitz is an imported idea, the particular spin put on it in Ireland results in four or five teams simultaneously in the field at various locations, competing against one another. “It’s astonishing: everyone is surprised when you tell them there might be 900 different species of moths or 100 species of bees. These kinds of figures communicate very simply and effectively”. A winning Bio Blitz site can expect to record over 1,000 species in a 24-hour period – an illustrative glimpse into the staggering complexity of the natural world in a country that is in no way thought of as a biodiversity hotspot. Lysaght is intrigued by the paradox that while nature conservation, at least in Ireland, has negative connotations, on the other hand: “There’s hardly a person in the country that isn’t moved by hearing a cuckoo in the wild. If you talk to those same people about the need to conserve the countryside, or do something positive for nature conservation – well, there is a disconnect there”. The ongoing ecological catastrophe of bogmining is, in Lysaght’s view, “symptomatic as to how poor our attitudes to nature conservation are. Frankly, what we are doing to Irish peat bogs is a scandal, there’s no getting away from it. And that’s both private individuals and the State”. Raised bogs are, he reckons, probably the rarest habitat that we have in Europe: “Ireland is fortunate to still have some of them remaining, but only a very small percentage of our raised bogs are still intact, and frankly I don’t understand why, for the common good, we don’t just say these, for the common good, have to be protected. Full stop”. While fair compensation for existing turbary rights needs to be paid, there is, he says, absolutely no reason, other than politics, that this is being allowed to continue. Contrast, he says, projects like the Abbeyleix bog, where the locals have taken ownership of a raised bog donated by Bord Na Móna. This is an oasis of diversity, especially when compared to the adjacent ‘commercial’ bogs, where, he notes, “the scale of destruction is just staggering”. Their dual role as carbon sinks makes this even more reprehensible, he adds. Lysaght was unimpressed by Bord Na Móna’s ‘Naturally Driven’ advertising and PR campaign earlier this year: “I think it’s disingenuous; what I would say about Bord Na Móna is there are some very good staff in the company who are trying to do a lot in terms of giving back some of the land that’s been cut away; I’d like to see more of these sites being given over to biodiversity and tourism”. Lysaght finds it ironic that MEP and bog-cutting lobbyist Luke Ming Flanagan is also a big fan of Dutch liberalism, particularly regarding cannabis, but seems to have failed to notice that the same Dutch have spent over €100 million on peatland conservation. Amazingly, as far back as the late 1970s and early 1980s, a Dutch foundation raised the money to buy three Irish raised bogs and donated them to the Irish State for nature conservation. The crucial role of the National Biodiversity Data Centre is gathering, computerising and making sense of reams of raw data, in an attempt to benchmark the state of Ireland’s biodiversity. Without this, how can we measure future losses or gains? Examples of this are two insect-monitoring schemes it operates. These are spread across more than 120 sites all over Ireland. “This is the kind of empirical data that are needed.

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    Addled

    Ads are expensive and are intended to be effective. They tend to bring up the spirit of the age. So why are ads in 2016 so boring, so annoying? Is our time sterile and passionless? Has consumerism become not just the only lifestyle but the only idea? As Google pivots to world dominion have our glistering global agencies started employing yellow-pack copywriters for TV and radio? What happened to teaching the world to sing or taking the horse to France? It’s as if no one feels the need to be clever, to provoke. If I ask my nine-year-old daughter to finish her greens she now recites verbatim the Ulster Bank ad until I relent. “Help for the movers and for the shakers. Pure innovators. Help for the dreamers. Help for the fingers that work with the soil. For hands that know labour and hands that know toil. From the swearing of vows to the sharing of platters. It’s helping each other that’s help for what matters”. I forget about the uneaten broccoli and make for the exit, my teeth grinding off my bleeding tongue. The video is fine, it’s the verbal clichés: “movers and shakers”; and the nonsense – “helping each other that’s help for what matters”. And coming from a bank, of all unhelpful forces! Ulster Bank have now updated the, still mediocre theme. The same over-extended, ever ancient-hat shuffle with the universe: “It’s not just the big things. Because helping each other is help for what matters”. And they’ve been sponsoring RTÉ’s ‘Drivetime’. It’s all a bit like the ad for Specsavers where the car gets bashed by the automatic garage door. “Dad, my car is broken’. Or the bad toes in the Scholl nail ad. How did it come to this? Aren’t they trying to get us to like them, to do what they want? Advertising was always about really bad messages “Coke: The Real Thing”, “I’m with the Woolwich”. But the great agencies are now purveying big messages that enshrine sweeping bad advice. Ford advised the great gormless brexited British public to “Unlearn everything”. Hyundai implores us that “Change is good”. And on what basis is Change Good? Because. They. Say. That Change. Is. Good. “My name is Hannah Ware [whoever that is. It turns out she played Sara Hanley in the ABC primetime soap opera ‘Betrayal’ (2013–2014)]. Acting allows me to explore. To change. It’s the unexpected that attracts me. Why? Because Change is good? Hyundai because Change is Good”. Were we not brought up not to do things because of what others say? And isn’t change often…well, bad? Nor even with a honeying Jeremy Irons intoning it could it ever be true that ‘better’ and ‘Sky’ fit in the same sentence: “Sky. Believe in better”. In fact Sky will make you worse. George Hook who did the ads a few years ago was a better fit because he knew that. Less ambitious , though intriguing are the pointless ads that now drive our soulless private utilities. Vodafone, I mean you. “Lovely to finally meet you”. Ring any bells? “What do you think she’d like to watch? There’s someone I want you to meet. Her name’s Sue. Hallo Sue. Oink Oink. Music. Oink Oink Oink. Oh Suu-oo”. Or the other one where the tv unwinds: “Oh we missed the beginning”, and the whole ‘family’ troop through the romantic cottage to get a fondle of the pig. Joe.ie surmise that the story here is that the canoodlers’ love-making is interrupted by the quinquagenarian’s ex-wife, who he improvises to call Mam to throw the innocent new girlfriend. The fascination comes from the incongruous ages. 50-year-old bloke, 30-year-old girlfriend, so who can the 55-year-old fat one be? Lovely to finally meet you indeed. Phone companies struggle to assert anything interesting simply because they are not: “Brewing up a storm. That’s data as it should be. 3”. Roll on the day when, after a long lunch in Dublin 2, 3 becomes 4. More interesting though hardly pinpoint relevant is the dot.ie ad which, knowing – like the gas-boiler company – that their whole business is tedious focus instead on some national parodies: “You know you’re Irish when you can’t stop talking about property prices…you say like a lot, you call your mother mammy”. Over 100 businesses sign up daily to dot.ie the official website for Ireland. Official but boring. Car ads are the most loathsome, promoting the smuggest, most damaging products that cost the most. For these metal dinosaurs anodyne messages are best: “It’s time to rediscover Toyota. There’s never been a better time to buy a Toyota”. “Renault: Passion for life”. Love that colon. The Mitsubishi Outlander apparently puts “the Air into extraordinary, the spec into spectacular. All other can take a back seat”. A. Back. Seat. “The all-new Hyundai Tuczon. It’s a game-changer”. Isn’t game-changer a phrase you’d dump your girlfriend for using – why is it being used as if it was a good thing for a car to be? Volvo at least has attempted to counter the sterility of car advertising. Volvo “comes from a different place”, “with a different mindset”, trumping the others. “We care about everyone”. Ideally car ads –especially for SUVs – embrace a status undertow. The irritating VW Tiguan ad features cool kids embarrassed by their parents followed by the coolest of the kids with her cool dad, watched by the other open-jawed cool ones. Knuckle bump. “There’s never been a better time to buy VW”. Unless you dislike implicating yourself in lying, corrupt planetary destruction. But that just tickles the skin when compared to the Trivago Bunny. Pretty as pie yet somehow with no personality. “Remembah. Before you book check on Trivaigo. Saive Thuddy puhcent. Hotel. Trivaigo”. The ad misfires. Beautiful surely, she just doesn’t seem much fun. Pretentiousness seems to be a current vogue. “Patrick is about to enjoy his third oyster of the day” on the Atlantic Way when their ad interrupts him. “Meadows and Byrne. And

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