
April 2015 31
to February 2015.
In other words, prices are not exactly screaming
rising consumer demand.
And these data are fully corroborated by the retail
sales statistics, also available up to February 2015.
Over the last 12 months, the increase in volume for
core retail sales was 4.5 percent and in value terms it
was only 0.2 percent. Volume of retail sales increases
were the highest in those sub-categories of sales that
suffered the largest decreases in prices.
Meanwhile, consumer confidence indicator
compiled by the ESRI keeps trending above pre-crisis
averages, indicating strong willingness by
consumers to spend, even though that willingness
was much more subdued when it came to paying at
the stores.
In simple terms, Ireland’s consumer boom is not
driven by organic, real economic growth translating
into higher disposable incomes, but by falling or
static prices. After all the talk about increased wages,
average weekly earnings in Q4 2014 were up just 2.3
percent year-on-year. Even this rise is questionable,
as it reflects preliminary data – final data for the Q3
2014 average weekly earnings showed an annual
decline of 1 percent in contrast to the preliminary
estimate of a 0.8 percent drop.
Thus, deflation – the force that is, according to the
logic of the Central Bank and mainstream
economists, supposed to stall our demand for goods
and services – is in fact helping to sustain consumer
demand.
The glass is half…
The above numbers, as well as other statistics from
the economy, have led to a bizarre scenario.
As mentioned above, the Consumer Confidence
indicator is currently registering at almost double
the average level for the boom-time period,
ascending above the pre-crisis peak in both January
and February this year. Marketing gurus and the
media are proclaiming not only the end of the crisis,
but ‘historic’ heights of growth.
For example, analysts from Amárach have
declared that their “Economic Recovery Index has
reached its highest level ever in …the March 2015
report”. Never mind that the index only started
reporting data from April 2009. The fine print
relating to this headline says that at “… the end of Q1
2015 our Economic Recovery Index shows a modest
recovery in momentum after reaching a plateau in
Q4 2014”. In other words, the “highest ever” index
performance represents a ‘modest recovery’.
And the recovery is so modest, that only 17
percent of those surveyed agree that “the economic
situation is getting better and showing clear signs of
improvement” while 46% of respondents view this
economy as being consistent with either getting
worse or being bad but stable.
Meanwhile, the Edelman Trust Barometer 2015,
published in late February, puts Ireland second
lowest in the sample of 27 countries in terms of
overall public trust in social and political elites.
In 2014, our Index reading was 39th and in 2015
it fell to 37th, signalling not only that things are bad,
but they are getting worse.
Take a look at the evolution of various institutional
trust sub-indices over 2014-2015 in Ireland (Table
1) and you will get the picture: we rank at the bottom
of the overall trust distribution.
For a nation allegedly experiencing an economic
renaissance, these are dire indicators.
Some certainty
The truth is that, courtesy of the structure of our
economy – its high dependence on multinational
corporations and relatively inefficient domestic
sectors (both private and public) – we simply can get
no idea of what is really going on from the headline
growth figures. Meanwhile, data relating to domestic
activity show some tangible recovery that is hardly
worth the fables being written up about the Celtic
Tiger resurgence.
The key, however, is not that the real growth
remains relatively subdued, but that it is lack-lustre
in year eight after the onset of the crisis.
Even helped by the emigration over the last six
years, Irish real income per capita is still languishing
at levels so low that we rank between second and
third worst in the euro area in terms of current
income compared to the pre-crisis income peak.
And we rank at the top of the euro area in terms of
total debt carried by this economy – private and
public, combined – and in the rate at which this debt
increased over the course of the crisis.
Given the depth of our collapse, normal economic
theory and rational policy makers’ expectations
would be for a bounce in domestic demand, incomes
and real investment at least in low double digits.
That ‘normal’ is not happening so far, the fifth year
into the officially-declared recovery, and 15 months
into the reported ight of the Celtic Phoenix. •
Removing state-
controlled sectors,
prices remained
effectively unchanged
over the three months up
to February 2015
“
OPINION Constantin Gurdgiev
Trust Trust Trust Trust
in Media in Govt. in Business in NGOs
Table 1: Trust in core social and political institutions, 2014-2015
Ireland (% of respondents expressing trust)
2014 37 21 41 58
2015 34 26 38 48
Global (% of respondents expressing trust)
2014 53 45 59 66
2015 51 48 57 63
Ireland rank (out of 27: 1 = highest trust)
2014 24 24 25 23
2015 25 24 26 24
Ranking Poor and Poor and Poor and Poor and
Performance deteriorating unchanged deteriorating deteriorating
Source: Edelman Trust Barometer 2015