March 2016 4 5
MEDIA
T
hestoryofanelectionismuchmore
than afewheadlines,but theIrish
Timesfrontpagesmercifully,iflan
-
guidly,devoidofthekindofblatantly
partisanpositioningseenelsewhere,
provideinhindsightaneatnarrativeofthecam-
paign,withtheslowrealisationthatFineGael
wasintrouble,thelackofaclearalternative
emerging,andofcourse,“events,dearboy.
Whileitscolumnistsandeditorialsmayhave
declaimedpreferencesintherun-uptothegen-
eral election, the Irish Times' front page
generallyaffectedamoreneutralstance,cer-
tainlybycomparisonwiththeanti-Sinnin
headlineswhichdominatedtheIrish Independ-
entanditsSundaysisterduringtheFebruary
campaign.
The‘newspaperofreference’(formerly“of
“record”) began the month in phoney war’
mode,leadingonMonday1Februarywithcoa-
litionplansto“targethomebuyersandparents
inpollpledges”.OntheTuesday,withstillno
electiondatedeclared,thestorywas“Taoise-
achpreparesFineGaelministersforelection".
Perhapsominously,onbothdaysthebelow-
the-fold story concerned the revelations
regardingGrace”ayoungwomanwithintel-
lectualdisabilitiesabusedwhileinHSEcarein
afosterhome.Thestorywouldfeatureagain
severaltimesduringthemonthand,bytheend
ofthecampaign,wouldthreatentoinculpate
MichaelNoonan.
Wednesdayspapernallybroughttheof-
cial election notice, leading with Fine Gael
ministersoutliningtheirelectionpromises,but
theshinewasshortlived.Thursday,andthe
rstelectionpoll,brought“disappointingnews
forCoalitionparties”.Muchoftheremainderof
thecampaignwasspenttryingtopushback
againstthoselowpollnumbers,whichstub
-
bornlyrefusedtorise.Bytherstweekend,
FineGaelhadannouncedataxU-turntohit
votersearning€100K”(thetop10%ofallearn-
ers,thoughIrish Timesreaderswouldbebetter
paidthantheaverage).
Theelectionnarrativewasdominatedatrst
byFineGael(atleastonthefrontpage)butit
changeddramaticallyinthesecondweek.The
murderousRegencyHotelram-
pagecalledattentiontocutsin
Gardanumbers andresources
and Fine Gael, which prides
itselfasalawandorderparty,
founditselfonthebackfoot.At
onepointSinnFéin’sMaryLou
McDonaldattackedthegovern-
ment for being soft on crime
duringanRTÉradiodebate.By
the end of the week, the lead
storythatGarda“maybeissued
withnewweapons”helpedtorestoremargin-
allyFrancesFitzgeraldsbatteredimage,but
youknowyou(we?)areintroublewhenSinn
Féinareattackingyoufromtherightoncrime.
Meanwhile,bubblingbelowthefold,thenews
wasnobetter.Lowry,DrummandLuasstrikes
festered,andtheTimesawardedtherstTV
debatetoMicheálMartin.
WeekThreebeganwithLabourstrikingout
tocreateaseparate identity,promising“an
abortionvoteinanynewdeal”–denitelya
plusforliberalIrish Timesreaders.Smallerpar-
ties got their first acknowledgement the
followingday,astheleadreportedtheydid
bestinthepreviousnight’sdebate.Fortherest
oftheweek,itwasalmostasiftheIrish Times
tiredofthe“boring”electioncampaign,with
moreconventional“newsy”leadstoriesonan
HSEinquiryintobabydeaths,welfarebenets
formigrants,andBrexit.
WeekFourbeganwiththewritingonthewall,
summarised in a single Monday headline
“MartinandFFriseinpollsasCoalitionstag-
nate”.TuesdaythepaperreportedKennyand
Martin had “equal backing in race for
Taoiseach”,andthenalTVdebatefailedto
resolveanythingforthishard-to-pleasenews-
paperas “leadersfailto land killerpunch”,
beforeKenny’s“last-ditchcallforvoteinfavour
ofstability.”Belowthefoldonthesameday,
therstmentionofSinnininafront-page
headlinevolunteerednofavours:Canvasser
forAdamsownshayshedwhere‘Slab’Murphy
cashwasfound”.
‘Slab’wasalsothesubjectofoneofthefew
passionate editorial columns (now perhaps
self-deprecatinglytitled“theIrish Timesview”).
Othersquitereasonablydespairedofthe“short
election,shortofvision”.
But while front pages covered national
trends, debates and polls, and columnists
insidethepaperfromUnaMullally(who,sur-
prisinglyforsomeonewithapoliticalagenda,
gaveupinterest) to BredaO’Brien(vote for
peopleofconscience,ifyouknowwhatImean)
viaFintanO’Toole(whointheenddetectedan
unlikelyvictoryforsocialdemocracy)andNoel
Whelan (who again somehow spotted the
FiannaFáilrevolutionimplausiblyearly)venti-
latedpartisanviewpoints,perhapsthemost
concisereportageonwhathappenedonelec-
tiondaywasbyreligiousaffairscorrespondent
PatsyMcGarry,whoonthedayofthecount
reportedfromthenorthinnercity,lessthanten
minutesfromTaraStinaneighbourhoodwhere
fewreadtheIrish Times,andfewerwouldshare
itseditorialconcerns:one,ahoodedman,was
pickinguprubbishandputtingitinablackplas-
ticbag.Ididn’tvote.Idon’thaveavotingcard.
Iwasabroadforveyears.It’snotimportantat
all”.
Election Times
The Irish Times, like the rest of us, got
bored and took some time to realise
Fine Gael was on its uppers
by Gerard Cunningham
Editorials quite reasonably
despaired of the “short
election, short of vision

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