March 2016 4 5
MEDIA
T
hestoryofanelectionismuchmore
than afewheadlines,but theIrish
Timesfrontpagesmercifully,iflan
-
guidly,devoidofthekindofblatantly
partisanpositioningseenelsewhere,
provideinhindsightaneatnarrativeofthecam-
paign,withtheslowrealisationthatFineGael
wasintrouble,thelackofaclearalternative
emerging,andofcourse,“events,dearboy”.
Whileitscolumnistsandeditorialsmayhave
declaimedpreferencesintherun-uptothegen-
eral election, the Irish Times' front page
generallyaffectedamoreneutralstance,cer-
tainlybycomparisonwiththeanti-SinnFéin
headlineswhichdominatedtheIrish Independ-
entanditsSundaysisterduringtheFebruary
campaign.
The‘newspaperofreference’(formerly“of
“record”) began the month in ‘phoney war’
mode,leadingonMonday1Februarywithcoa-
litionplansto“targethomebuyersandparents
inpollpledges”.OntheTuesday,withstillno
electiondatedeclared,thestorywas“Taoise-
achpreparesFineGaelministersforelection".
Perhapsominously,onbothdaysthebelow-
the-fold story concerned the revelations
regarding“Grace”ayoungwomanwithintel-
lectualdisabilitiesabusedwhileinHSEcarein
afosterhome.Thestorywouldfeatureagain
severaltimesduringthemonthand,bytheend
ofthecampaign,wouldthreatentoinculpate
MichaelNoonan.
Wednesday’spapernallybroughttheof-
cial election notice, leading with Fine Gael
ministersoutliningtheirelectionpromises,but
theshinewasshortlived.Thursday,andthe
rstelectionpoll,brought“disappointingnews
forCoalitionparties”.Muchoftheremainderof
thecampaignwasspenttryingtopushback
againstthoselowpollnumbers,whichstub
-
bornlyrefusedtorise.Bytherstweekend,
FineGaelhadannounceda“taxU-turntohit
votersearning€100K”(thetop10%ofallearn-
ers,thoughIrish Timesreaderswouldbebetter
paidthantheaverage).
Theelectionnarrativewasdominatedatrst
byFineGael(atleastonthefrontpage)butit
changeddramaticallyinthesecondweek.The
murderousRegencyHotelram-
pagecalledattentiontocutsin
Gardanumbers andresources
and Fine Gael, which prides
itselfasalawandorderparty,
founditselfonthebackfoot.At
onepointSinnFéin’sMaryLou
McDonaldattackedthegovern-
ment for being soft on crime
duringanRTÉradiodebate.By
the end of the week, the lead
storythatGarda“maybeissued
withnewweapons”helpedtorestoremargin-
allyFrancesFitzgerald’sbatteredimage,but
youknowyou(we?)areintroublewhenSinn
Féinareattackingyoufromtherightoncrime.
Meanwhile,bubblingbelowthefold,thenews
wasnobetter.Lowry,DrummandLuasstrikes
festered,andtheTimesawardedtherstTV
debatetoMicheálMartin.
WeekThreebeganwithLabourstrikingout
tocreateaseparate identity,promising“an
abortionvoteinanynewdeal”–denitelya
plusforliberalIrish Timesreaders.Smallerpar-
ties got their first acknowledgement the
followingday,astheleadreportedtheydid
bestinthepreviousnight’sdebate.Fortherest
oftheweek,itwasalmostasiftheIrish Times
tiredofthe“boring”electioncampaign,with
moreconventional“newsy”leadstoriesonan
HSEinquiryintobabydeaths,welfarebenets
formigrants,andBrexit.
WeekFourbeganwiththewritingonthewall,
summarised in a single Monday headline
“MartinandFFriseinpollsasCoalitionstag-
nate”.TuesdaythepaperreportedKennyand
Martin had “equal backing in race for
Taoiseach”,andthenalTVdebatefailedto
resolveanythingforthishard-to-pleasenews-
paperas “leadersfailto land killerpunch”,
beforeKenny’s“last-ditchcallforvoteinfavour
ofstability.”Belowthefoldonthesameday,
therstmentionofSinnFéininafront-page
headlinevolunteerednofavours:“Canvasser
forAdamsownshayshedwhere‘Slab’Murphy
cashwasfound”.
‘Slab’wasalsothesubjectofoneofthefew
passionate editorial columns (now perhaps
self-deprecatinglytitled“theIrish Timesview”).
Othersquitereasonablydespairedofthe“short
election,shortofvision”.
But while front pages covered national
trends, debates and polls, and columnists
insidethepaperfromUnaMullally(who,sur-
prisinglyforsomeonewithapoliticalagenda,
gaveupinterest) to BredaO’Brien(vote for
peopleofconscience,ifyouknowwhatImean)
viaFintanO’Toole(whointheenddetectedan
unlikelyvictoryforsocialdemocracy)andNoel
Whelan (who again somehow spotted the
FiannaFáilrevolutionimplausiblyearly)venti-
latedpartisanviewpoints,perhapsthemost
concisereportageonwhathappenedonelec-
tiondaywasbyreligiousaffairscorrespondent
PatsyMcGarry,whoonthedayofthecount
reportedfromthenorthinnercity,lessthanten
minutesfromTaraStinaneighbourhoodwhere
fewreadtheIrish Times,andfewerwouldshare
itseditorialconcerns:one,ahoodedman,was
pickinguprubbishandputtingitinablackplas-
ticbag.“Ididn’tvote.Idon’thaveavotingcard.
Iwasabroadforveyears.It’snotimportantat
all”.
Election Times
The Irish Times, like the rest of us, got
bored and took some time to realise
Fine Gael was on its uppers
by Gerard Cunningham
Editorials quite reasonably
despaired of the “short
election, short of vision”