
7 6 Nov/Dec 2016
In December, Trump proposed a ban on
Muslim travel to the United States and this prom-
ise clinched his lead. He entered 2016 and the
final lap to the GOP Convention with the support
of a massive 36% of GOP voters. His nearest
rival, the equally disordered Ted Cruz from
Texas, trailed twenty points behind. The nomi-
nation was all but his and in July, in Cleveland,
Ohio, he was crowned.
Throughout Trump’s extraordinary, disturbing
and appalling expedition towards the White
House, the US media were divided in their
response. To cable and network TV chieftains,
Donald Trump - the former reality TV show host
- was a gift from the Gods of ratings.
The head of CBS, Les Moonves, admitted as
much in an extraordinarily candid speech he
gave to a media conference in San Francisco in
March this year. “I’ve never seen anything like
this, and this going to be a very good year for
us”, he said at the event. “Sorry. It’s a terrible
thing to say. But, bring it on, Donald. Keep
going”.
He added: “It may not be good for America, but
it’s damn good for CBS”
And, of course, it was also ‘damn good’ for
Donald Trump who wallowed in all the free pub-
licity that CBS and the other networks and
channels bestowed on him.
But the print media, especially the establish
-
ment print media just did not know how to deal
with Trump.
American journalists approach presidential
elections in an almost reverent and passive
frame of mind. Digging into a candidate’s dirty
past is mostly something the rival camp does but
as Trump’s xenophobia became more outra-
geous, his flirting with violence more dangerous,
his claims about rivals and opponents more
extreme, his threat to perceived American values
more real and, above all, his rise in the polls
more dramatic, the pressure grew to change
tack.
Nothing in recent times has challenged the
American media’s almost spiritual commitment
to notions of balance and neutrality in its cover
-
age of public affairs like the Trump candidacy.
The dominant tendency in the print media since
the White House campaign began, which was to
hope that one morning they would wake up and
find that Trump had just been a bad dream, gave
way slowly but relentlessly to alarm and with
that came the first signs that in this election the
media would almost unashamedly take sides,
against Trump mostly, and therefore by default
for Clinton.
It wasn’t just that Trump was an ignorant,
sexist, racist brute who threatened to take Amer-
ica to dangerous places, but that Clinton was
part of a system they knew and recognised, and
were comfortable with.
It was therefore appropriate, perhaps, that it
was an episode touching one of their own that
highlighted the media’s reluctance to confront
Trump.
Serge Kovaleski is a South African-born, Pul
-
litzer-prize-winning investigative reporter for
The New York Times. He suffers from arthro
-
gryposis, a congenital condition which causes
sometimes severe distortion and contraction of
the joints.
Trump and Kovaleski clashed in the wake of a
claim from Trump that he had seen on TV “thou
-
sands’ of people”, presumably Muslims, in
Jersey City cheering as the Twin Towers col
-
lapsed on 9/11. Trump cited a contemporaneous
article that Kovaleski had written as proof of his
claim. But Kovaleski denied Trump’s assertion,
saying that the article he wrote only said that
police had questioned “a number” of people -
not thousands - who “allegedly” had been seen
celebrating the attacks.
At a public meeting, Trump caused outrage by
lampooning Kovaleski’s disability, imitating his
misshapen limbs and awkward movements on
television. This is how The New York Times
reported Trump’s comments: “'Now the poor
guy, you ought to see this guy', Mr Trump said,
before jerking his arms around and holding his
right hand at an angle. 'Ah, I don’t know what I
said! I don’t remember!'”.
When taken to task for this, Trump claimed he
had never met Kovaleski and therefore could not
know about his disability - a contention the
reporter strongly denied, adding that he and
Trump had been on first-name terms and had
met repeatedly over the years.
It would be comforting to think that it was this
episode that turned the media worm but whether
it did or not, it was at about this time that the cry
went up among many journalists that Trump’s
lies should be challenged and exposed for what
they were - even during televised debates
between the two candidates.
Once Trump won the GOP nomination and the
polls tightened between him and Hillary, the dig-
ging began into his past, something the media
had until then, with a few exceptions, stayed well
clear of. Some reporters, notably freelancer
David Cay Johnston, had highlighted Trump’s
sharp business practices and his association
with mob figures in New York and New Jersey -
but they were the exception, their articles
confined mostly to the internet.
But the media also responded in another way,
which brings the story back to that ‘tick tock on
Libya’ email written for Hillary Clinton by her
staff but so blatantly ignored by the mainstream
media.
Other stories embarrassing to Hillary Clinton
leaked by Wikileaks from its dump of hacked
emails or from other sources were either ignored
or played down, or rubbished on the grounds
that Russian agents were behind the email theft,
the failure to report the stories rising in tandem
with Trump’s growing threat to Clinton.
The leaks included claims that the Clintons
had used the family foundation almost as a per-
sonal bank and that its coffers had been stuffed
with funds raised by ‘cash for access’ schemes.
The King of Morocco is said to have donated
$12m, the state of Qatar $1m and in return were
promised a sympathetic hearing from the woman
who appeared likely to be the next US
president.
As the campaign trundled into its final weeks
and days the conviction grew that the American
media, which once prided itself on its profes-
sional neutrality, had morphed into virtual
Clinton ciphers, a charge which reflected wider
establishment terror at the prospect of Donald
Trump in the White House.
The 2016 presidential election will leave Amer-
ican politics completely changed. Trump’s
election will transform the Republican party
beyond recognition and the Democrats, shaken
to the core by Bernie Sanders’ nearly successful
challenge to the party establishment, and re-
challenged by the ultimate humiliation of
Clinton, will never again be the same.
But the politicians will not be alone. The elec
-
tion has also changed the American media.
Trump’s election will transform the Republican
party beyond recognition and the Democrats,
shaken to the core by Bernie Sanders’
challenge to the party establishment, and re-challenged
by the ultimate humiliation of Clinton, will never again
be the same
Serge Kovaleski was mocked by Trump
US ELECTION