RTÉ and other media celebrate the current doomed agricultural model as sacrosanct. By Frank Armstrong No journalist can claim impartiality. We arrive from different vantages, preferences and predilections. To deny this displays a lack of awareness of the specificities of time and place, and encourages fixed ideas in our understanding of the world. It is like saying: ‘I don’t have an accent but everyone else does’. But individual partiality should not coalesce into an editorial consensus whereby certain points of view go unrepresented that are contrary to a dominant discourse. Often it is the narrow interest of revenue or profit that inhibits enquiry, but attitudes can stem from cultural norms, such as religious conviction. A case in point is the absence of investigations into the conduct of members of the Catholic Church in Ireland before the 1990s. Often cultural and economic factors intertwine. It is my contention that such an editorial consensus is evident at many levels in the Irish media when it comes to reporting on the livestock industry, and Irish farming in general. Reports on Irish agriculture and food exhibit undue deference, and avoid negative stories unless there is an overwhelming obligation to report. I would be interested to know how many Irish people are aware that at least 30% of our greenhouse gas emissions emanate from livestock production, the highest proportion of any country in the world except New Zealand. Vegetarians and vegan viewpoints are almost entirely unrepresented in the national conversation despite a growing constituency of adherents, and powerful environmental, ethical and health arguments. This bias extends to newspapers, radio, and television. It is noteworthy that the horse-beef scandal was broken by the FSA and that follow-up investigations derived principally from foreign media especially The Guardian. It is apparent that the national broadcaster in particular extends a protective attitude towards ‘our’ farmers. One recent example is a report carried on RTÉ’s Drivetime on Wednesday, 2nd of October about the connection between livestock and climate change. It began with Mary Wilson stating: “A UN report [Tackling Climate Change Through Livestock] on the contribution of livestock to greenhouse gas emissions has been rubbished as misleading and outdated by JBS, the world’s largest producer of beef”. Now why, in the first instance would the presenter not have started with a fair commentary on the contents of the report? There followed a four-minute interview between Damien O’Reilly and Gerry O’Callaghan the chief Executive of JBS, a Brazilian company heavily implicated in the destruction of rainforests. O’Callaghan was given free reign to question the veracity of the report and impugn the credibility of its “out of touch”, “academic” authors. O’Callaghan claimed de-forestation was “being managed really well” and “only a fraction of it is associated with the meat industry”; claims many environmentalists would contest. He contended that the research used in the report was out of date and that industry is making “great strides” in reducing its footprint. Back in the studio Mary Wilson proceeded to interview Oisín Coghlan of Friends of the Earth. The credibility of the report was immediately questioned again: “Does he have a point. Does it devalue the impact of the report?”, she asked. Surprisingly Coghlan proceeded to defend the report stating it is in fact a good news story for the industry. Coghlan said: “Better pastures and better grasses – we are seeing that in Ireland too”. Rather than calling for a reduction in production and mitigation through substitution with more environmentally friendly and healthier alternatives Coghlan served up an uncritical evaluation of Irish agriculture. There was little to distinguish between Coghlan’s and O’Callaghan’s contributions. The news item displayed a worrying lack of balance and the report received no scientific evaluation. Best practice would surely have been for the lead findings of the report to be presented at least neutrally, before the interview with the spokesman for the beef industry who could have no claim to objectivity. In fact the FAO’s analysis has been criticised by leading environmentalists including Robert Goodland and Jeff Anhang for under-representing emissions from livestock production. RTÉ could easily have featured a participant questioning the accuracy of the report from the other side. Perhaps it was anticipated that Coghlan would perform this role, in which case questions need to be asked. Or perhaps they chose an environmentalist who would not demur from the dominant narrative. Far from being opposed to the industry the FAO report acknowledges a pro-industry inclination, explicit in its title: ‘Tackling Climate Change through Livestock Production’. It argues that “livestock-dependent livelihoods cannot be put at risk when alternatives are lacking”. Note the focus on “livelihood”, i.e. monetary income, rather than adequate nutrition. The report acknowledges that it “does not discuss possible mitigation options on the consumption side”. Although it cites reports by Stehfast et al (2009) and Smith et al (2013) which “demonstrate the substantial mitigation effect, and its relatively low cost compared with alternative mitigation strategies”. In other words a global shift to increased plant-based nutrition would make more sense, but we aren’t going to examine how to achieve this. The FAO report claims that by 2050: “The demand for meat and milk is projected to grow by 73 and 58 percent respectively, from their levels in 2010”. Instead of suggesting that the implications of this for humanity will be a stark increase in emissions, the authors blithely claim that: “A 30 percent reduction of Greenhouse Gas emissions would be possible, for example, if producers in a given system, region and climate adopted the technologies and practice currently used by the 10 percent of producers with the lowest emission intensity”. This is rather like saying that if we all changed our economies to be like Luxembourg’s we’d all be wealthy. It assumes that environmental management practices are applicable in varying locations and that the cattle industry which has been responsible for some of the most damaging environmental conduct over the past two hundred years will contemplate any actions that jeopardise its profits. The report has been greeted