By Ciaran MacAirt. Family campaigners on legacy cases in the north of Ireland learn not to be precious about media coverage, especially when the British state is involved in the murders and subsequent cover-ups. On any other occasion, there are many reasons why a media outlet will not cover a story. In the fast-moving environment of the media, they may run out of time to report it or may miss it altogether. The outlet may not even consider it news, or it could be bumped by another article. If an article does not appear, it may even just be down to human error or misjudgement; on our part, it could be poor timing or media management. We all make mistakes. Last week, for example, our families were busy media-managing new evidence, a protest against police withholding evidence, and the build-up to the 50th anniversary of the McGurk’s Bar Massacre. 15 civilians including 2 children were murdered in the no-warning Loyalist bomb attack on 4th December 1971. Our families’ grief was compounded because the British state and its media blamed our loved ones for the bombing, so before we buried our loved ones, the British state buried the truth. Our Campaign for Truth began the moment the bomb exploded as first we had to prove the innocence of the victims. Since then, mostly through our own legacy archive research, we proved that the British armed forces knew that McGurk’s Bar was attacked, but instead colluded to blame the victims to suit the British state’s own narrow, sectarian, political agenda. In general, the British media followed suit and published the lies. Our Campaign for Truth began the moment the bomb exploded as first we had to prove the innocence of the victims. Since then, mostly through our own legacy archive research, we proved that the British armed forces knew that McGurk’s Bar was attacked, but instead colluded to blame the victims to suit the British state’s own narrow, sectarian, political agenda. In general, the British media followed suit and published the lies. Fast forward nearly half a century and the week before the 50th anniversary. We had a lot to tell the public in the run-up to Saturday 4th December and we launched our new website especially. We used a mix of web content, social media and press release. PR to the media specifically included: A complaint to the Parliamentary and Health Service Ombudsman in London against the Cabinet Office and its failure to investigate new evidence we found – the first complaint of its kind in a legacy case we believe [link] New archival evidence recorded by the British armed forces within minutes which was completely at odds with the lies told to the press by the British armed forces about McGurk’s Bar [link] A protest two days before the anniversary at the Policing Board against the Police Service Northern Ireland’s deliberate withholding of evidence relating to police collusion with the British Army in creating the McGurk’s Bar lies and blaming our loved ones. We even named a key architect of this secret agreement as we have archival proof – it is the infamous General Sir Frank Kitson, former Commander-in-Chief, UK Land Forces and Aide-de-Camp of the British Queen [link] The subsequent snub by the Chief Constable at the Policing Board of our families two days before the 50th anniversary of the atrocity [link] Now, we were conscious that this was a lot of information for the press and public to manage but the families wanted me to press ahead and release. Each press release staggered throughout the week highlighted the fact that the week led to the 50th anniversary of the McGurk’s Bar Massacre. All of our other key local media outlets, including UTV, Belfast Telegraph/Sunday Life, Irish News and North Belfast News picked up on these press releases during the week, as did the Morning Star and The Canary in Britain and the Irish Times and Village Magazine in the capital. All of our other key local media outlets, including UTV, Belfast Telegraph/Sunday Life, Irish News and North Belfast News picked up on these press releases during the week, as did the Morning Star and The Canary in Britain and the Irish Times and Village Magazine in the capital. I spent most of Friday – the eve of the 50th anniversary – engaging with these outlets in time for the following day. I did not submit another press release on the day as we did not want to snowstorm the outlets and we had already drawn attention to the anniversary throughout the week. Nevertheless, nowhere on BBC NI News was the 50th anniversary marked in the week before, on the day or thereafter. I believe one of the religious ministers marked it during his Thought for the Day on Radio 4 which was very welcome, but to the best of my knowledge, nowhere on BBC Northern Ireland TV, Radio or Web was the 50th anniversary of the murder of 15 civilians marked in any way. I believe that we are diminished by the death of every victim and our loved ones are no more special than another family’s loved one, but the McGurk’s Bar Massacre is notable [unfortunately] if only for its ferocity and the death toll in a single bombing – 15 souls including 2 children. Another 16 could have perished but survived. The McGurk’s Bar Massacre remains the greatest loss of civilian life in any single murderous attack in Belfast since the Nazi Blitz in 1941. The McGurk’s Bar Massacre remains the greatest loss of civilian life in any single murderous attack in Belfast since the Nazi Blitz in 1941. The families’ Campaign for Truth is very much live and driven in the most part by the our own intensive legacy archive research which has been missed or buried by historical police investigators, academics, lawyers, and journalists over the last half century. So, history, death toll, human interest, notable anniversary could make for interesting